Charmin Ultra Soft Shrinkflation Tracker
Procter & Gamble · 244 sheets ·
Household
Data last verified: 2026-03-25
Charmin Ultra Soft by Procter & Gamble has been reduced in size 2 times since 2020. The product went from 286 sheets to 244 sheets — a total reduction of 14.6%. The most recent size change was detected in 2023. Dwindl gives this product a score of 38 out of 100, where 100 means no changes detected.
Size History
| Year | Size |
|---|---|
| 2020 | 286 sheets |
| 2021 | 264 sheets |
| 2023 | 244 sheets |
Price Analysis
Current avg price: $14.99 ($0.06/sheet). This is below average compared to similar products in the Household category.
Alternatives
- Kirkland Signature Bath Tissue — Score: 85/100 — $22.99 — 380 sheets per roll, better value per sheet.
Frequently Asked Questions
Did Charmin Ultra Soft get smaller?
Yes. It was reduced from 286 sheets to 244 sheets.